ABOUT LAUREN

Creative brand marketer and communications lead based in New York City, with a passion for building meaningful, memorable brand experiences. With deep expertise in luxury and lifestyle, I specialize in developing integrated marketing strategies that merge digital storytelling, experiential activations, and influencer engagement to drive both awareness and business growth.

I thrive at the intersection of creativity and strategy, bringing cross-functional teams together to shape compelling narratives and cohesive brand worlds, from visual identity and social content to event programming and press strategy.

Whether launching a new concept or reinvigorating an established brand, I bring a hands-on, collaborative approach grounded in thoughtful execution and measurable results.

new york, new york

laustin.mckenna@gmail.com